In the scope of the EU-project MENTOR, new different smart mobility services were launched in order to start creating a sustainable alternative to private car. One of these services is a new car pooling service, that has been launched in cooperation with the company ummadum. The innovative aspect is the possibility for users to earn points that can be used to purchase local products and services.
As an organization you can buy a mobility budget and distribute it in the members of your community (e.g. your company) in a flexible way. These members can then transform this budget in “ummadum points” by moving sustainably, i.e. walking, cycling or making car pooling. The “ummadum points” can be finally used to purchase products / services by local retailers.
People can belong to one or more communities, and receive multiple mobility budgets. People can also enter in contact with people with other communities; for car pooling this is particularly important since it helps to build a critical mass of users wanting to move sustainably.
It’s simple: just write an e-mail to the customer service, which will organize in short time a first meeting in which the system and the modalities to participate to this pilot initiative will be presented in more detail.
Once you have decided to be part of this community, the ummadum team will support you in deciding how to best configure the distribution of the mobility budget in your community. This is strictly connected to the choice of users’ groups that are going to be initially involved. Ummadum will be responsible to implement all the agreed configuration choices.
The final preparatory task is related to assignment of the mobility budget across the members of your community through the ummadum portal. This is an easy task that you can do on your own, after a quick training of the ummadum staff. For a satisfactory execution in the usage of the service, it is highly recommended to involve and motivate your user group since the beginning.
Through the ummadum portal you can check how the budget has been used by users and how much points they have earned. The portal provides you also useful KPIs to quantitatively assess the environmental footprint of this measure (e.g. CO2 savings). You can use this information to understand how to fine-tune your internal communication measures. The ummadum staff can help you in this as well!
Do you want to be part of this community? Identify your possible role(s) and contact us!
Each organisation can manage this process itself via a web-based dashboard that is also made available to monitor the results of system utilisation. These details are discussed and explored in detail with ummadum during the process of system configuration according to the organisation’s needs.
The walking, cycling and carpooling trips are certified thanks to an automatic monitoring mechanism based on the GPS signal on the smartphone. This monitoring is only functional to verify the execution of a trip, since after this control the GPS positions of the users are deleted.
All indications on this can be found in a note from the Agenzia delle Entrate (note 461 / 2019)
Users have a rating function with which they can rate (from 1 to 5 stars) the reliability and seriousness of other users. Users who demonstrate unsuitable behavior are first adviced and in extreme case blocked from participating in the system.
The entire system is designed according to the ‘privacy by default / privacy by design’ principle, in accordance with the GDPR directive. All communication between the various system components (e.g. APPs, back-end systems) is encrypted, and only data that is strictly necessary for users is saved. Access to the systems is secure, by means of user name and password. Data of users and organisations that decide to unsubscribe from the system are deleted.